Arccos needed more of its launch production in-house
For Link Pro, Arccos needed to show a new device, explain how it worked with the rest of its hardware and present products together as bundles. The campaign called for different compositions and formats, all built around the same products.
Some of that production had depended on outside agencies. The creative team could decide what the launch needed, but producing those assets meant coordinating with an outside agency. Arccos wanted more of that capability inside the team responsible for the campaign.
Arccos’s designers could turn an idea into a finished image or video
A designer could work directly with the 3D products in Glossi, arrange the composition, choose the camera and lighting, then export the finished content from the browser.
That brought creative direction and production into the same workflow. The team could build a bundle composition to show which products belonged together, or create a moving shot to introduce Link Pro.
The creative director could shape the framing and presentation through to the finished output.
Arccos could keep the content useful as the product experience changed
The value continued beyond the initial launch. An existing product-family animation showed Link Pro with a phone, sensor and watch. The hardware composition still worked, but the phone and app screen needed an update.
Joe Cavadini asked for a newer iPhone and the latest app interface. The completed revision replaced the older notched phone with a Dynamic Island model and updated the screen while retaining the surrounding products.
The original and revised exports show how the content could evolve with Arccos. The team could carry forward the product presentation it already had and update the experience customers saw on screen.
